Disney The World s Largest Media And Stimulation...

The Walt Disney Organization, or Disney, is the world’s largest media and stimulation company with resources including media systems, studio, theme parks and resorts, and merchandise. Disney was established on October 16, 1923 by Walt Disney and Roy O. Disney and was first known as the Disney Siblings Toon Studio. The organization turned into The Walt Disney Company in 1986 when it then ventured into the aforementioned markets. The Walt Disney television and media division include the ABC telecom company, ten communication stations and associated organizations that include ABC Family, Disney Station, Toon Disney, and ESPN. The Walt Disney studio division produces movies through different lines such as Walt Disney Pictures, Touchstone, Pixar, Wonder Excitement, and most common lately, Lucasfilms. The Walt Disney Parks and Resorts division includes operations of 14 theme parks, 43 resorts, and four cruise lines (About The Walt Disney, n.d.). Disney is a world-renowned brand. The y have built their brand through popular characters such as Mickey and Minnie Mouse, Donald, Pluto, and Goofy and timeless movies such as Toy Story, Cinderella, and Beauty and the Beast (About The Walt Disney, n.d.). Today, Disney’s greatest advantage for their firm is not just their reputation, but also their size. They have market control in both the amusement parks and media outlets divisions. However, the company can still continue to grow. They can expand by venturing into the European and AsianShow MoreRelatedMarketing Plan for Hong Kong Disneyland9113 Words   |  37 PagesChu Hai College of High Education BBA 311 Marketing Management Group Project [pic] [pic] Table of contents 1. Executive Summary 4 2. Company Description 5 3. Strategic Focus and Plan 6 Objective 6 Vision 6 Mission 6 Non financial goal 6 Financial goal 7 Core competency and sustainable competitive advantage 7 4. Situation Analysis 9 Microenvironment 9 ? Competitors 9 ? 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