Post-Tsunami Tourism in Thailand Essay Example | Topics and Well Written Essays - 5250 words

Post-Tsunami Tourism in Thailand - Essay ExampleAccording to the research in the last decade, the tourism industry in Thailand has been growing and the UNWTO has observed that tourism will continue increasing in developing countries in future. Statistics show that Thailand is one amongst worlds 50 developing countries with tourism as the primary industry sourcing foreign exchange. Regarding tourist arrivals, Thailand is estimated to have 6.9 percent growth in tourist arrivals by the grade 2020, having 37 million people visiting the country. It should be mentioned that this would be almost 10 percent of the entire Asia pacific tourism market. A major subscriber to Thailand in terms of tourists is Malaysia which amounted up to approximately 12 percent in the year 2005. In 2004, a major break- in for the tourism industry of Thailand happened overdue to the Indian Ocean Tsunami which brought massive destruction at Thailands coast. This was caused by an earthquake in the region which r ecorded 9.0 in the Richter Scale. It is supposed to be the 4th largest earthquake in the history of the world. It has been documented that waves even up to a height of 13 meters were formed at the coasts of Phang Nga. More than 5300 people died and reports confirmed more than than 250000 fatalities. This is considered to be the worst of all tsunamis regarding the destruction it caused. The natural disaster largely affected the tourism industry of the country. The damage was not only limited to the infrastructural loss, it had do on the tourism arrivals and the safety concerns of the tourists. Additionally, the vulnerability of tourism as an economic and social system has been largely highlighted by the impacts of the disaster (Calgaro and Lloyd, 2008). The coastal communities which were dependent on tourism were largely affected. However, the connection between environmental changes and tourism with reference to its impacts on the community and on Thailand as a nation must be ana lyzed to understand this issue in depth. According to Cohen (2008), Thailands successful post-tsunami recovery is due to a group of factors, not only to the driving forces of the tourism industry. Yet, there are astonishingly very few studies on the effects of natural disasters on the tourism industry in spite of the reality that a large number of the worlds most prominent and thriving tourism areas are exposed to disastrous natural occurrences or societal problems. Thus, the fair game of this essay is to critically analyze the impact of the tsunami on the tourism industry of Thailand. The essay identifies the connection between tourism and natural disasters and relates it to Thailands context. This is important as this connection would lead to insights about appropriate marketing strategies to minimize the negative impacts of natural disasters on the tourism industry. Tourism developments in Thailand after the tsunami are also being discussed in detail. Furthermore, the essay eva luates the current tourism scenario in the country in the post-tsunami context and recommends suitable strategies to effectively restore Thailands popularity as a tourism destination. Natural Disasters and their Impacts on Tourism The Indian Ocean tsunami in December 2004 demonstrates the lay on the lines of natural catastrophes to the tourism industry and tourism areas. As stated by Murphy and Bayley (1989, as cited in Gossling and Hall, 2006, 286) Tourism can be significantly exposed to natural disasters, because of its attachment to high-risk areas with exotic scenery. The lure of snow-capped peaks brings the hazard of avalanches. Tropical beaches attract tourists to the potential paths of hurricanes... Gossling and Hall (2006) explained that the above passage simply illustrates the truth that natural disasters are no restriction to the operations of the tourism industry. In contrast, the threats of natural catas

History and architecture. Smolny Cathedral Essay

History and architecture. Smolny Cathedral - Essay ExampleThe emperor Peter the Great had a flunk for western architecture. Hence he invited Rastellis father to Russia to construct the winter palace as well as the Tsarskoe Selo Palace. After his death, Rastelli took over as architect. The Smolny convent and cathedral is a land mark that Rastelli left unfinished due to insufficient funding before its completion.The construction of the Smolny Convent and Cathedral took place amongst 1748 and 1764. This was during the govern of the empress Elizabeth Petrovna. in that respect is rich history of Russia during this time. The Smolny cathedral original purpose was housing Elizabeth. The marriage between her mother and the emperor Peter the great remained unrecognized publicly. Hence her opponents employ this as an excuse to deny her right to the throne. After her right to the thrown was taken and given to Anna Leopodovna, Elizabeth opted to become a nun. Hence the construction of the S molny Convent began. It was meant to house her during her monastery life. However, this was neer meant to be. Anna Leopodovna favored Germans and allowed them to dominate the Russian politics and culture. Due to the dissatisfaction of the Russians (and especially the Russian royal guards) they decided to overthrow her in a coup. This provided a chance for Elizabeth to sway as empress. Therefore, Elizabeth threw away the idea to become a nun and decided to become an empress. A lot happened during her reign which was in juxtaposition with the construction of the Smonly Cathedral. The reign of Elizabeth as empress started as the construction of the Smolny started. However, Elizabeth passed on before the completion of the Smolny Cathedral. The empress, Catherine thought that it was a waste of funds and hence stopped its construction. It was only completed between 1832 and 1835 by Vasily Stavos. The Cathedral is a combination of baroque architecture and neo-classical architecture. This is due to the disparity of time in which it was started and completed. Rastelli built in Baroque, Vasily used neo-classical architecture rakish during his time. During the construction of the Smolny Cathedral, the empress Elizabeth encouraged the development of education and arts. Her plan was to dedicate part of the Smolny cathedral to girls education. Elizabeth developed enlightenment by introducing the first academy of sciences, St Petersburg, in 1747. It was during her reign that the first university in Russia was founded in 1757. In 1756 and 1758 the first public theater and the first fine arts academy were undecided. Numerous schools were opened across Russia and Elizabeth ensured all children of all social classes accessed education. Since Anna had previously encouraged the use of German in studying, Elizabeth changed the system to French. This was especially because she had studied French. Elizabeth implemented pro-Russian policies. She encouraged the booking of Russian s in politics and the economy. Elizabeth hated bloodshed. No blood was shed during the coup when she overthrew Anna. She promised that bloodshed would be minimal during her reign. Hence she never executed anyone during her time as empress. However, she led Russia through two wars. Elizabeth sent out 100 thousand army men against Prussia. This was as a result of joining forces with Austria as the take a breath of the world went to war. Elizabeth felt the Russian empire was threatened by the British and Russian alliance. Hence she joined forces with Austria to defeat Frederick the second. This achievement was celebrated because Frederick was considered an extremely proficient European warrior. Prussia failed to surrender completely in the next two years. However, Fredrick was ready to surrender in 1762.

Situation Analysis, Target Market Identification Report Essay

Situation Analysis, Target Market Identification Report - Essay ExampleThis makes them feel more masculine. This distinguish undertakes a citywide study of market analysis of the luxury wrist watch line of products. It will provide an opportunity to study clients psychographic needs. This is very vital information as it provides an opportunity for Swatch Group to develop a plan for satisfying customers unique needs. A comprehensive analysis report gives information some repugns and opportunities in this market that can be explored by Swatch Group, through its izzard brand, to increase Ladymatics market presence. This likewise helps the company make adjustments on short and long term marketing initiatives and other promotional activities to ensure company resources are utilized in the approximately cost effective manner. Introduction Ladymatic wrist watch was first released to the market in 1955. Its sales has had a steady growth through the years tho affected by economic slu mps experienced in 1970 and 2008. Increased income levels meant a higher chunk of its market could afford acquiring this high end device. It was zee Companys first brand of self-winding devices for the modern lady it is also small and light hence the wearer can easily move near having it on. Its design was revolutionized after Swatch Group acquired omega brand in the late 20th century. Continuous development of this brand as the company responds to consumer needs has light-emitting diode to improved sales. In 2010, the original design was improved by giving it a chic feel to make it more feminine. It was also fitted with a peeled hand movement with a co-axial escapement. The findings of a market evaluation were that there are several other company brands that pose as a challenge to Omega Ladymatics penetration to other markets at the same time, they are capable of eating into its market. These brands include Chopard, Citizen, Rolex and Guess. Market intelligence This is developed using tierce main sources of information conducting a scrutiny of the companys internal records and other external sources of information to establish a linkage between marketing initiatives and overall brand performance. Secondly, having a study on market intelligence gives information on changes and developments within the market in terms of consumer tastes and preferences that aid Omega managers plan their marketing drives. Lastly, marketing research is conducted to monitor problems and opportunities within the marketplace this helps in improving performance after having an understanding of its characteristics. Swatch Group and other study wrist watch manufacturers have weak distribution networks which hinders penetration to new markets. This is according to information received from clients through customer service reports complaining about late deliveries. Market penetration is difficult for smaller manufacturers due to minimal capital might. Huge investment in distribution is needed to attract the duty expertise and conduct market surveys for a particular market. This however forms a good competitive advantage for bigger industry players like Swatch Group whose Omega brand has remained big on the global scene. The returns on investment (ROI) realised so far has improved its capital base substantially. 1.0 Situational analysis/Current merchandise Mix This gives a brief on both market analysis and

Adolescence developmental stages Essay Example | Topics and Well Written Essays - 1250 words

Adolescence developmental stages - Essay ExampleAt sixteen,the girlish knows about suffering because he himself has suffered,but he b bely knows that other beings also suffer.This idea of adolescent by Jean Jacques Rousseau demonstrates that adolescent is a challenging stage in human development Problems of doings and adjustment for a newfound role in the society bring about conflicts within an adolescent, the family and community in general. Looking back on my adolescent years, I find the supra description to be true. In the early years of my adolescent period, I find it uncomfortable to experience the physical changes I had been undergoing that time. This change made me struggle to hide my evolution breast and widening hips. I always wanted privacy when changing clothes. However, in the midst of these changes is the interesting attraction to the opposite sex. This was the time I became imaginative in writing love notes to my crush. The time to discussed with peers the most han dsome guy in the classroom, has the latest car, the coolest guy to be with and many other fancy things to express about regarding the opposite sex of my same age including older males. It is the period I told lies to my parents to be out of the house just to have a font at my crush. I also became secretive to my parents as well as to my brothers and sister about my feelings towards males. As I reached middle adolescence, the more that I digest solicitude to how I project myself to be more attractive to males. Hairstyle and dress code appropriate for my age became important. I was always on the lookout for magazines for new looks to incorporate to my fashion style. This is because I wanted to be more popular than any other girls my age in my own little ways. Sometimes I exhibited a punk hairstyle and dressed differently alerting my parents to express distasteful of my style since they always wanted me to dress the way they like it to be. According to them, my posh fashion is con sidered bizarre. Apart from this, I find it more comfortable to be with my circle of friends than with my family since there are no objections, restrictions and rules to follow. One memorable event that comes to opinion every time I flashback to my adolescent stage was when I had my first date. It was late one evening in summer along the river bank in my community a cold wind was blowing as I stroll close to my date holding hands together, laughing, giggling and enjoying each others company. hug and trying to experience the first kiss out of curiosity was attempted too however, all those emotional attraction ended just with an unforgettable kiss. I enjoyed those moments that I forgot the curfew time my parents set for me. When I reached home, the feeling of euphoria was suddenly changed to tormenting moments as my parents scolded me for violating such rule at an early age of barely 15. The above scenario not only prompted me to consider independency but also caused conflicts betwe en me and my parents. Their expression of bewilderment on how I behave and the arguments confused me as to what behavior is appropriate since what I know that time was that I just want to enjoy life and that I was not stepping on someones rights. Nevertheless, I am hated by the way I live my life as a teenager. However, as the final years of my adolescence stretched, my relationship with my family improved and my attention gradually was focused on my studies as it is what I really wanted to do to have a career in the future. To understand why an adolescent behave the way they do at this period is to take into consideration theories that apply. Being attracted to the opposite sex is normal for every teenager to experience as was pointed out in Freuds psychosexual theory. Accordingly, adolescence is the time where there is the resurgence of sex drive that is focused at the genital regions. As a result, adolescents are fascinated with nude magazines and

Compare 2 films Essay Example | Topics and Well Written Essays - 1000 words

Compare 2 films - Essay ExampleAn analysis of several scenes will bedeck these points. Ozus Tokyo Story tells the journey of an elderly couple to the city of Tokyo where they reunite with their children and grandchildren. Their children, however, dont have the time to spend with them. A few days later, the elderly couple goes back home. The mother falls ill and eventually dies. After the funeral, the children return to Tokyo leaving their father alone. Kurosawas Rashomon, meanwhile, recounts the stories of four different persons about a murder that transpired in the woods. A wife is allegedly raped by a bandit while her keep up is murdered. In a dilapidated house that bears the stool Rashomon, a priest and a woodcutter relay the story to a commoner. All four stories mutually depart one another. In the end, an abandoned baby is found at the dilapidated house. 2. Themes Ozu explores the consequences of generational gap in families. Children, once gr avouch, will live their own live s and vary their parents behind. Parents, on the other hand, will wish that their children achieve success and live happy lives. As time passes by, parents and children grow emotionally apart. The once warm and warmth relationships become cold and neglectful. Neither parents nor children are to be blamed in this situation its just the way things are. ... Kurosawa, meanwhile, explores the subjective nature of reality and the gentleman tendency to embellish ones positive characteristics and conceal those that are unattractive. Reality, as the film portrays, is a matter of interpretation. One event can be viewed and looked at from different perspectives creating a myriad of meanings out of it. The ultimate and absolute truth of something, therefore, can never be realized. This applies to human beings as well. People study to believe what they please. Their perception is always influenced by motives both good and bad. 3. Stylistic Analysis Mise-en-scene. This refers to the compositi on of a scene which include the setting, lighting, costumes, and actors gestures, to name a few. Ozus mise-en-scene is constructed with utmost control and filled with telling details. The teapots, cups, or slippers are all there for a reason. Each tells a story of its own (eg. slippers lying at the elderly couples door at the spa). In Rashomon, the mise-en-scene gives emphasis on nature. Most of the time, the actors are shot beneath the shadows of trees and leaves divine revelation both their good and bad nature. The sometimes hysterical and animalistic acting of the wife and bandit show how strongly they held to their perception of the event. It seems like theyre onerous hard to conceal their bad nature. Cinematography. This refers to the distance and movement of the camera, and the framing and duration of shots. Ozu often utilizes long and medium shots which show entire landscapes, actors in full trunk or waist up, and the space/background where the actors move around. Close-ups which emphasize facial features and emotions are never used. The camera moves only once

How can a product be repositioned Essay Example | Topics and Well Written Essays - 2500 words

How can a produce be repositioned - Essay ExampleThe vitality of the factors and elements such as Segmenting, targeting and side can be analyzed form the fact that these can either make or break the future of your product or redevelopment that you intend to provide to your consumers.The concept of re positioning of a product or service in the similar way is not a brisk one. organizations large or small , are faced with the option of repositioning their products , mostly when the market for their current products has matured , the high flux of changing consumer demands , and as well the fact that some organizations are faced with severe losses and in some cases end of the life cycle of their products .Thus by re positioning is meant that the organization decided to fabricate basically upon the core product or service. The basic re positioning idea is applied by organizations both to turn back the present market share and customers, as well as bag a high number of future customer s of the product or service. It is basically a long term plan, which requires detailed market research, product life cycle analysis, market research, competitor analysis etc. Also this provides the organization to renew the market mi and change how they deal wit the quaternion Ps of the product or the service i.e. Product, Place, Promotion and price. It is an important aspect for you to know also as to how your organization, product and service are perceived in the market sharpen. This helps organizations build positively. Further more, the concepts of Buyer demeanour and marketing communication also come in. The basic purchaser behaviour varies from time to time. And marketing communication on the other hand varies but needs the most attention. Here we also need to mull everywhere an imperative reality that re positioning in point of fact also means there is a calamitous need to apportion resources, which in turn means that you need to augment the quantity as well as the qual ity of communications. Lucid appearance of ideas and policies lend a hand in establishing the brand. Along with this tag along the incurring of extra new costs like in those of training the employees, Renewing or merely revising a website, purchase of new sales materials, Publicity campaigning, advertising. There is an assortment of ways to re position a brand. The secret to enhanced communication is deemed as high-quality congenital communication .It should be a run through to discuss with the staff of the organization and specific departments involved to make them understand why this Re Positioning is taking place , what does the organization aim to achieve with this re positioning etc . Once this internal sharing of ideas is done with. The organization can now focus on impertinent communication. (Pellow, 1)Main Body Relationship between the three Concepts Product Re - positioning , Communications , Buyer BehaviourThe relationship between consumer buying behaviour and communica tions, and product repositioning is very straight and quite comprehensible. The fact that he marketing mix is a very vital attribute of a product. The four Ps need to be based first, then the consumer buyer behaviour and communication needs to be settled. In regards o communication, is specific external communic

The future and technology Essay Example for Free

The future and technology Essay?Most people brace debates on how the present is give way than the future or that the future leave alone be better than the present. No one will know which one is better until we figure out what the future is exactly. raft imagine that the future is on the whole virtually flying cars and robots, which seems to blow our minds in a positive way. The question is, does the future hold up to what it seems to be? Our world today is a better place for us with many reasons. As our world advance in technology, we as people decrease in communication skills.Throughout the years to a greater extent and more technology is coming out, like cell speech sounds and bet on systems. As more technology comes out, people tend to get attached to that and forget about important things. Cell phones are becoming so advanced to where we dont have to see the other person we are talking to. We apprise just message them in many different ways such as texting, video ch at, email, social networks, or by a simple phone call. This is decreasing our social skills, which isnt good for many reasons like job interviews, college classes and other reasons.With all this technology coming out people lose their integrity. People expect things to be at their fingertips when they bring something. If you need to research a topic, you can have it in a matter of seconds with the use of your phone. Libraries are rarely visited, to look things up in books since everyone has mini computers in the palm of their hands. People no longer have to work hard and put their blood and worn spot into projects, everything is a few clicks away. Humans cannot live without technology, we have adapted to it being so convenient for our use to where weve become attached to it.As it advances, everyone becomes lazier. Soon thither will be inventions we wouldve never guessed could be possible. Kids dont get the exercise they need because they have all these new inventions like cell ph ones, game systems, and television they can do instead. Since technology is very common, kids are getting cell phones at younger ages. This causes them to not have a full childishness and to be influenced by older teens easier. They also have game systems and television that they can play and watch all day instead of going orthogonal and being a kid, which leads to obesity and laziness.As technology advances, so does the price. The newer items everyone wants become more expensive since theyre new. In return people feel the need to purchase these items that in reality they cant afford. More inventions, leads to more money spent, which leads to poverty for many families. Especially since our world today is already struggle with economy and money issues. It is only going to get worse. Some technology can be a good thing, it will always be in that respect to help us, make things easier, and do things for us.Inventions make peoples jobs easier. That isnt always a positive thing thoug h. There are pros and cons to it, but we as humans abuse the use of technology. It can help us to a certain extent. Doctors use technology for researching diseases and their cures. Scientists run experiments to find things out about stead or our history. Little technology can ruin us humans, the more it advances, the more we rely on it for everything, which causes humans to forget the ways of life that have led us to where we are at today.