Situation Analysis, Target Market Identification Report Essay

Situation Analysis, Target Market Identification Report - Essay ExampleThis makes them feel more masculine. This distinguish undertakes a citywide study of market analysis of the luxury wrist watch line of products. It will provide an opportunity to study clients psychographic needs. This is very vital information as it provides an opportunity for Swatch Group to develop a plan for satisfying customers unique needs. A comprehensive analysis report gives information some repugns and opportunities in this market that can be explored by Swatch Group, through its izzard brand, to increase Ladymatics market presence. This likewise helps the company make adjustments on short and long term marketing initiatives and other promotional activities to ensure company resources are utilized in the approximately cost effective manner. Introduction Ladymatic wrist watch was first released to the market in 1955. Its sales has had a steady growth through the years tho affected by economic slu mps experienced in 1970 and 2008. Increased income levels meant a higher chunk of its market could afford acquiring this high end device. It was zee Companys first brand of self-winding devices for the modern lady it is also small and light hence the wearer can easily move near having it on. Its design was revolutionized after Swatch Group acquired omega brand in the late 20th century. Continuous development of this brand as the company responds to consumer needs has light-emitting diode to improved sales. In 2010, the original design was improved by giving it a chic feel to make it more feminine. It was also fitted with a peeled hand movement with a co-axial escapement. The findings of a market evaluation were that there are several other company brands that pose as a challenge to Omega Ladymatics penetration to other markets at the same time, they are capable of eating into its market. These brands include Chopard, Citizen, Rolex and Guess. Market intelligence This is developed using tierce main sources of information conducting a scrutiny of the companys internal records and other external sources of information to establish a linkage between marketing initiatives and overall brand performance. Secondly, having a study on market intelligence gives information on changes and developments within the market in terms of consumer tastes and preferences that aid Omega managers plan their marketing drives. Lastly, marketing research is conducted to monitor problems and opportunities within the marketplace this helps in improving performance after having an understanding of its characteristics. Swatch Group and other study wrist watch manufacturers have weak distribution networks which hinders penetration to new markets. This is according to information received from clients through customer service reports complaining about late deliveries. Market penetration is difficult for smaller manufacturers due to minimal capital might. Huge investment in distribution is needed to attract the duty expertise and conduct market surveys for a particular market. This however forms a good competitive advantage for bigger industry players like Swatch Group whose Omega brand has remained big on the global scene. The returns on investment (ROI) realised so far has improved its capital base substantially. 1.0 Situational analysis/Current merchandise Mix This gives a brief on both market analysis and

Adolescence developmental stages Essay Example | Topics and Well Written Essays - 1250 words

Adolescence developmental stages - Essay ExampleAt sixteen,the girlish knows about suffering because he himself has suffered,but he b bely knows that other beings also suffer.This idea of adolescent by Jean Jacques Rousseau demonstrates that adolescent is a challenging stage in human development Problems of doings and adjustment for a newfound role in the society bring about conflicts within an adolescent, the family and community in general. Looking back on my adolescent years, I find the supra description to be true. In the early years of my adolescent period, I find it uncomfortable to experience the physical changes I had been undergoing that time. This change made me struggle to hide my evolution breast and widening hips. I always wanted privacy when changing clothes. However, in the midst of these changes is the interesting attraction to the opposite sex. This was the time I became imaginative in writing love notes to my crush. The time to discussed with peers the most han dsome guy in the classroom, has the latest car, the coolest guy to be with and many other fancy things to express about regarding the opposite sex of my same age including older males. It is the period I told lies to my parents to be out of the house just to have a font at my crush. I also became secretive to my parents as well as to my brothers and sister about my feelings towards males. As I reached middle adolescence, the more that I digest solicitude to how I project myself to be more attractive to males. Hairstyle and dress code appropriate for my age became important. I was always on the lookout for magazines for new looks to incorporate to my fashion style. This is because I wanted to be more popular than any other girls my age in my own little ways. Sometimes I exhibited a punk hairstyle and dressed differently alerting my parents to express distasteful of my style since they always wanted me to dress the way they like it to be. According to them, my posh fashion is con sidered bizarre. Apart from this, I find it more comfortable to be with my circle of friends than with my family since there are no objections, restrictions and rules to follow. One memorable event that comes to opinion every time I flashback to my adolescent stage was when I had my first date. It was late one evening in summer along the river bank in my community a cold wind was blowing as I stroll close to my date holding hands together, laughing, giggling and enjoying each others company. hug and trying to experience the first kiss out of curiosity was attempted too however, all those emotional attraction ended just with an unforgettable kiss. I enjoyed those moments that I forgot the curfew time my parents set for me. When I reached home, the feeling of euphoria was suddenly changed to tormenting moments as my parents scolded me for violating such rule at an early age of barely 15. The above scenario not only prompted me to consider independency but also caused conflicts betwe en me and my parents. Their expression of bewilderment on how I behave and the arguments confused me as to what behavior is appropriate since what I know that time was that I just want to enjoy life and that I was not stepping on someones rights. Nevertheless, I am hated by the way I live my life as a teenager. However, as the final years of my adolescence stretched, my relationship with my family improved and my attention gradually was focused on my studies as it is what I really wanted to do to have a career in the future. To understand why an adolescent behave the way they do at this period is to take into consideration theories that apply. Being attracted to the opposite sex is normal for every teenager to experience as was pointed out in Freuds psychosexual theory. Accordingly, adolescence is the time where there is the resurgence of sex drive that is focused at the genital regions. As a result, adolescents are fascinated with nude magazines and

Compare 2 films Essay Example | Topics and Well Written Essays - 1000 words

Compare 2 films - Essay ExampleAn analysis of several scenes will bedeck these points. Ozus Tokyo Story tells the journey of an elderly couple to the city of Tokyo where they reunite with their children and grandchildren. Their children, however, dont have the time to spend with them. A few days later, the elderly couple goes back home. The mother falls ill and eventually dies. After the funeral, the children return to Tokyo leaving their father alone. Kurosawas Rashomon, meanwhile, recounts the stories of four different persons about a murder that transpired in the woods. A wife is allegedly raped by a bandit while her keep up is murdered. In a dilapidated house that bears the stool Rashomon, a priest and a woodcutter relay the story to a commoner. All four stories mutually depart one another. In the end, an abandoned baby is found at the dilapidated house. 2. Themes Ozu explores the consequences of generational gap in families. Children, once gr avouch, will live their own live s and vary their parents behind. Parents, on the other hand, will wish that their children achieve success and live happy lives. As time passes by, parents and children grow emotionally apart. The once warm and warmth relationships become cold and neglectful. Neither parents nor children are to be blamed in this situation its just the way things are. ... Kurosawa, meanwhile, explores the subjective nature of reality and the gentleman tendency to embellish ones positive characteristics and conceal those that are unattractive. Reality, as the film portrays, is a matter of interpretation. One event can be viewed and looked at from different perspectives creating a myriad of meanings out of it. The ultimate and absolute truth of something, therefore, can never be realized. This applies to human beings as well. People study to believe what they please. Their perception is always influenced by motives both good and bad. 3. Stylistic Analysis Mise-en-scene. This refers to the compositi on of a scene which include the setting, lighting, costumes, and actors gestures, to name a few. Ozus mise-en-scene is constructed with utmost control and filled with telling details. The teapots, cups, or slippers are all there for a reason. Each tells a story of its own (eg. slippers lying at the elderly couples door at the spa). In Rashomon, the mise-en-scene gives emphasis on nature. Most of the time, the actors are shot beneath the shadows of trees and leaves divine revelation both their good and bad nature. The sometimes hysterical and animalistic acting of the wife and bandit show how strongly they held to their perception of the event. It seems like theyre onerous hard to conceal their bad nature. Cinematography. This refers to the distance and movement of the camera, and the framing and duration of shots. Ozu often utilizes long and medium shots which show entire landscapes, actors in full trunk or waist up, and the space/background where the actors move around. Close-ups which emphasize facial features and emotions are never used. The camera moves only once

How can a product be repositioned Essay Example | Topics and Well Written Essays - 2500 words

How can a produce be repositioned - Essay ExampleThe vitality of the factors and elements such as Segmenting, targeting and side can be analyzed form the fact that these can either make or break the future of your product or redevelopment that you intend to provide to your consumers.The concept of re positioning of a product or service in the similar way is not a brisk one. organizations large or small , are faced with the option of repositioning their products , mostly when the market for their current products has matured , the high flux of changing consumer demands , and as well the fact that some organizations are faced with severe losses and in some cases end of the life cycle of their products .Thus by re positioning is meant that the organization decided to fabricate basically upon the core product or service. The basic re positioning idea is applied by organizations both to turn back the present market share and customers, as well as bag a high number of future customer s of the product or service. It is basically a long term plan, which requires detailed market research, product life cycle analysis, market research, competitor analysis etc. Also this provides the organization to renew the market mi and change how they deal wit the quaternion Ps of the product or the service i.e. Product, Place, Promotion and price. It is an important aspect for you to know also as to how your organization, product and service are perceived in the market sharpen. This helps organizations build positively. Further more, the concepts of Buyer demeanour and marketing communication also come in. The basic purchaser behaviour varies from time to time. And marketing communication on the other hand varies but needs the most attention. Here we also need to mull everywhere an imperative reality that re positioning in point of fact also means there is a calamitous need to apportion resources, which in turn means that you need to augment the quantity as well as the qual ity of communications. Lucid appearance of ideas and policies lend a hand in establishing the brand. Along with this tag along the incurring of extra new costs like in those of training the employees, Renewing or merely revising a website, purchase of new sales materials, Publicity campaigning, advertising. There is an assortment of ways to re position a brand. The secret to enhanced communication is deemed as high-quality congenital communication .It should be a run through to discuss with the staff of the organization and specific departments involved to make them understand why this Re Positioning is taking place , what does the organization aim to achieve with this re positioning etc . Once this internal sharing of ideas is done with. The organization can now focus on impertinent communication. (Pellow, 1)Main Body Relationship between the three Concepts Product Re - positioning , Communications , Buyer BehaviourThe relationship between consumer buying behaviour and communica tions, and product repositioning is very straight and quite comprehensible. The fact that he marketing mix is a very vital attribute of a product. The four Ps need to be based first, then the consumer buyer behaviour and communication needs to be settled. In regards o communication, is specific external communic

The future and technology Essay Example for Free

The future and technology Essay?Most people brace debates on how the present is give way than the future or that the future leave alone be better than the present. No one will know which one is better until we figure out what the future is exactly. raft imagine that the future is on the whole virtually flying cars and robots, which seems to blow our minds in a positive way. The question is, does the future hold up to what it seems to be? Our world today is a better place for us with many reasons. As our world advance in technology, we as people decrease in communication skills.Throughout the years to a greater extent and more technology is coming out, like cell speech sounds and bet on systems. As more technology comes out, people tend to get attached to that and forget about important things. Cell phones are becoming so advanced to where we dont have to see the other person we are talking to. We apprise just message them in many different ways such as texting, video ch at, email, social networks, or by a simple phone call. This is decreasing our social skills, which isnt good for many reasons like job interviews, college classes and other reasons.With all this technology coming out people lose their integrity. People expect things to be at their fingertips when they bring something. If you need to research a topic, you can have it in a matter of seconds with the use of your phone. Libraries are rarely visited, to look things up in books since everyone has mini computers in the palm of their hands. People no longer have to work hard and put their blood and worn spot into projects, everything is a few clicks away. Humans cannot live without technology, we have adapted to it being so convenient for our use to where weve become attached to it.As it advances, everyone becomes lazier. Soon thither will be inventions we wouldve never guessed could be possible. Kids dont get the exercise they need because they have all these new inventions like cell ph ones, game systems, and television they can do instead. Since technology is very common, kids are getting cell phones at younger ages. This causes them to not have a full childishness and to be influenced by older teens easier. They also have game systems and television that they can play and watch all day instead of going orthogonal and being a kid, which leads to obesity and laziness.As technology advances, so does the price. The newer items everyone wants become more expensive since theyre new. In return people feel the need to purchase these items that in reality they cant afford. More inventions, leads to more money spent, which leads to poverty for many families. Especially since our world today is already struggle with economy and money issues. It is only going to get worse. Some technology can be a good thing, it will always be in that respect to help us, make things easier, and do things for us.Inventions make peoples jobs easier. That isnt always a positive thing thoug h. There are pros and cons to it, but we as humans abuse the use of technology. It can help us to a certain extent. Doctors use technology for researching diseases and their cures. Scientists run experiments to find things out about stead or our history. Little technology can ruin us humans, the more it advances, the more we rely on it for everything, which causes humans to forget the ways of life that have led us to where we are at today.

Perspectives on conflicts and disputes Essay Example for Free

Perspectives on involvements and disputes EssayLegal positivists postulate that respective(prenominal)s atomic number 18 as such greedy, which is the main root of conflicts among them. Thomas Hobbes posits that existences ar doomed to dispute because of their primeval nature, which is deduced to selfishness that causes them to struggle to maintain their social status. In this milieu, Charles Darwin fur thered this stance by conjecturing that neologisms selfish ship flockal are embedded to their cistrons because life is nothing but a struggle for survival of the fittest.To curtail this selfishness, law is of necessity because only it provides swayers and restrictions to protect the beguile and upholds the rights of each individual. The procession on the epistemological aspect of conflict starts at the onto factortic condition of the specie and continues in its phylogenetic condition. Ontogenetic state means that the world develops from the cosmos of its genes up to the end of its life cycle. Conversely, phylogenetic event transpires in between of the beings conception and death, meaning the individual develops throughout the time it exists.Therefore, Homo sapiens thought of conflicts anatomy begins at phylogenetic level and its full comprehension happens when Homo sapiens reaches the end of ontogenetic level. The epistemic acquisition of conflicts thrives in sympathetic playground or to events and settings that necessitates hu serviceman actions and interactions. Conflicts undergo a succession that perpetually exists within the life-world of beings such as their surroundings, environment, politics, business, science, etc. Having drawn this conclusion, we can empathize that in existing innumerable of conflicts there is a myriad of ways of resolving it.Conflict is impossible to annihilate because of the following reasons first, it thrives at the very liveliness of human volition, which is the root system of human selfishness, and second, it has been part of human psyche to transfer it from sensation generation to the other, which resulted to a vicious cycle within the epistemic governance of conflict. And throughout history, individuals have learned the art of conflict, and some even mastered the usage of conflict in their everyday lives. Handling conflict is very merry to human humanity because it can totally change the landscape of ones own existence.The coming of twentieth century proved that beings are suitable much(prenominal) and more aware of how to comprehend the nitty-gritty details of conflict, and what are the effective means of handling conflicts. There is no panacea that will medicate continuous existence of conflict, but humans strive to find a better solution to satisfy the needs of a prominent conflict because they are challenged by the difficulty it embodies. It essential(prenominal) be noted that conflict is getting more complicated as time passes by, which means that better solution mu st be concocted to counter-attack more severe problem.The vastness of the universe implies a far more serious condition because the contingency of the world can necessitate an undiagnosed conflict, which greatly needs a novel constructs or to put it simply, man has to go out of the box to resolve a new or unidentified prevailing issue. This kind of conflict serves a greater challenge to human reason because it is something that our very reason has not yet encountered. The enigmatic characteristic of such new issues demands transcendence in our rationality. Using Karl Marx philosophical stance, we can infer that conflict has a crisis-response blueprint or a thesis-antithesis pattern.Multiplicity of conflicts has evolved into a more complex manner within the continuum of time, as well as the individual effort to manage and to elucidate it. In order for a human specie to understand the mechanism of conflict, he/she must know its intrinsic values, and in doing so, he/she can decipher appropriate solution for different conflicts. The epicentre of conflict lies on the innate nature of man and its solution lies on the rules that have been drawn to curb the natural operation of human volition.Development is the life-source of conflict, ironically speaking, the more we formulate means to make life easier the more we recognize new conflicts. In the primeval condition of humanity the only existing problem is the source of food, and then it further develops into the issue of territory, and finally when men resolved these issues another(prenominal) conflict sprouted when they realized the significance of property. The birth of science and technology escalate the mans struggle to annihilate conflicts.Science and technology successfully medicated the prevailing conflicts of our gild but it also paved for the birth of novel conflicts, and in some condition aggravated an existing issue. As of this modern day period, science and technology provides a myriad of solutions in h uman crises in the discipline of leanness, education and medicine. But it also exacerbates war between nations because technology brings forth weaponry of mass destruction. Man by Nature is Selfish According to Richard Dawkins gateway in his book The Selfish Gene, mans attitude is greatly affected and designed by our genetic composition.Our genes made us. We animals exist for their preservation and are nothing more than their throwaway survival machines. The world of the selfish gene is one of savage competition, ruthless exploitation, and deceit. But what of the acts of apparent altruism found in nature the bees who commit suicide when they sting to protect the hive, or the birds who warn the flock of an approaching hawk? Do they contravene the fundamental law of gene selfishness? At the onset of Dawkins book, he clearly stipulated that all species either man or animals are machines fashioned by their genetic design.As mentioned earlier, Hobbes believes that men are naturally b orn selfish, and it is the same in Dawkins case. According to him, the selfishness of man is deeply embedded in our genes, and due to this we must learn the virtue of generosity and altruism because if we failed to do so, men will perpetually live on catastrophic state. Dawkins stance must not be misconstrued as an ethical justification of human behaviour or a moral treatise that must be followed since his insight is loud and clear that men are selfish because of their genes, no more, no less.Having express this, it is a challenge for us to control it if not exterminate it because we are the only species who can desired to do it. In the furtherance of mans selfish genes, Dawkins incorporated Darwins biological conjecture that man is doomed for the battle of its own survival. However, the cause believes that survival is not controlled by man kinda man is machinated by genes to strive for its own survival. The genes are the building blocks of human existence, it is the one that crea ted us, and these genes even dictates how we should reason out.Men are innately selfish for the doctor reason of life preservation or prolongation. They are willing to do everything just to ensure that their chases are satisfied. Satisfaction of interest is tantamount to the validation of one existence. This is the embodiment of human existence, chaotic and full of struggle. The machination of individual is further elucidated by Dawkins through his explanation of gene mechanism. Dawkins adopted G. C. Williams definition of genes, which stated that gene any portion of chromosomal material that potentially last for enough generations to serve as a unit of natural selection .The deoxyribonucleic acid (DNA) of man thrives within our body. It must be noted that DNA is not contained in a particular body parts rather it is widely disseminated within our cells. or so speaking, a human body is made of a thousand million cells, and each of these cells contains an exact blueprint of all DNA in our body. The significance of the ontogenetic control of genes is its capability of self-continuation and self-propagation, meaning, genes can preserve itself under the condition of numerous struggles.The survival of genes lies on the efficiency and power of our corporeal body, which they inhabit for its own development. The existence of each human species is not everlasting, it is ephemeral. Dawkins uses an analogy wherein each card in a deck re confronts the genes. According to him, when a deck of card are being shuffled they undergo a process of survival. And this process of survival is exactly the mechanism of genes wherein every time they are shuffled a gene only assumes the position of another gene, instead of being destroyed, and after the shuffling process genes are still genes that continue to march on.Dawkins draws a conclusion from this analogy, which stated that genes are basically the replicators and we are their machinery for survival. And when we have fulfilled ou r function we are automatically became useless, but gene will perpetuate its existence because it is a denizen of geological time . In view of that, Dawkins also posits that gene is the basic unit of survival because it competes for its own preservation against their alleles for a slot in the chromosome.With this picture, we can infer that genes struggle for survival of future generation in the gene pool in the expense of its own alleles. Therefore, selfishness is indeed the fundamental foundation of selfishness. The genes are the master programmers, and they are computer programing for their lives. They are judged according to the success of their programs in copying with all the hazards that life throws at their survival machines, and the judge is the ruthless judge of the court of survival . This diction only strengthened Dawkins claims that man is nothing but a machinery of genes for its own survival.As pointed earlier, man is different from other specie because a human being has a will power and reason, meaning man can go against the dictate of its gene i. e. a person can choose not to reproduce. In addition, reason has its own domain wherein it has the capability to manipulate habitual operation of gene machine, to envisage what lies beyond its own future, and most significantly, to act according to its own course of nature. Because of rationality, gene machinery is able to be in command of outlining what direction individuals must follow.Rationality can curtail the dictate of gene, meaning, a person can transcend his/her selfishness and reach the condition of being generous and altruistic. The emancipation of man from his selfish nature is only possible if and only if he succumb himself to an agreement. being established that human beings to be innately selfish also indicate that they are self-activating. But generosity and altruism can only be actualized if the self-regulating beings surrender their self-regulating prowess.Selfishness is the anti-t hesis of the said virtues but because of rationality human beings will submit to an agreement to satisfy the insufficiency of self-regulation. The universal antidote for this insufficiency is the reflection of law through its rules. In the vein of Hobbes social contract theory, man must give in to an agreement to restrain his natural tendencies, but he must only surrender to a contract if and only if others will surrender to it in equal footing. But in the provision of rules it is a prerequisite to understand the intricate schema of conflict. The Role of RulesIn Using Conflict Theory, Otomar Bartos and Paul Wehr claim that in the wide range of epistemic knowledge regarding conflicts there are two guiding article of beliefs that must be comprehended one, to concentrate on world-wide theories, and second, to carry out these theories on a simplified fashion. The former necessitate an application of theories to innumerable types of conflicts. While the latter focuses on the specific arguments or application of the former. One good example of general theories is elucidation of poverty in the third world countries using the framework of dialectical materialism by Marx.If we convert this general theory into a simplified manner, one must look at the specific causes of poverty such as shortage of natural resources, lack of capital, misallocation of funds, graft and corruption, and the likes. If one is successful in outlining the appropriate general theories in an existing conflict, then he/she translates these theories in its simplified form. And if this will be the case, then concoction of rules will be easier. Rules must embody the principle of the entire society and it must cater to the needs of its citizenry. Rules can be perceived in two ways Kantian or Utilitarian.Immanuel Kant posits that rules must be made in the context of universal imperative, meaning it must not be used as means of advancing ones interest rather it must be created for its own sake and fo r the goodness and betterment of humanity. In lieu to this, Utilitarian advocates such as J. S. Mill argues that rules must be conceptualized in the essence of achieving the goodness of the majority and resulting to the production of best consequences. Kant postulates that a rule must be encompassing and must not reside on the band wagon of majority votes because it contradicts the reason of man, and because number of votes does not imply truth.For example, killing another being is morally unjustified is a universal rule because it affirms the importance of life, which is true to all beings. Conversely, J. S. Mill believes that rules are justified if and only if the greatest happiness for the greatest number of people is reached. But it must be noted that utilitarian theory also entails a qualitative measurement through the intensity and duration of happiness, meaning, it must have greater impact to the society and its intensity must last for the longest time if not forever.For exam ple, death penalty can be either permissible or impermissible depending on the context of society, but the point is, morally justifiability of death penalty lies on majority votes since it can serve the interest of more people. There are ample conflicting issues regarding these theories because both of them are in extreme opposition. Kant rejects utilitarianism because it does not uphold a consensual quest for universal truth and it only served the interests of the majority of community in a given social context.On the other hand, utilitarian advocates refute the Kantian theories because of its impossibility or tedious system in cognize the universal truth. But in the modern day period, utilitarian theories are more adopted than Kantian theory because it is more feasible in creating rules for present conflicts and for future conflicts. In most cases, before a rule can be ratified it must undergo an election and must meet sealed number of votes to quantify its validity i. e. thre e-fourths of the voting population or majority votes.But it must be noted that most rules fashioned in utilitarian perspective must follow a universal precept so that it will not contradict the constitution of a specific nation. For example, hit is universally not accepted, which one of the reason why death penalty is not easy to endorse because it contradicts a universal precept, though some countries provided an sane exemption on the matter, killing will still be universal precept that they must consider. Rules main goal is to promote the interest of every individual as possible as it can, and to restrict the selfish ways of human beings, in order to maintain an ordered society.Because of this guideline, law has delineated the scope of mankind and private sphere to guarantee the possibility of generosity and altruism. Public sphere is far more superior to the private sphere because the former promotes national interest and the welfare of the entire populace. Law provides countl ess rules to reinforce the supremacy of public sphere, which is the apparent implication on the significance of reason. Rules are the product of our reason to insurrectionist against the dictate of our selfish genes. In the furtherance of rules, justice must be encapsulated in its formulation to ensure an effective implementation of it.

Native Americans and Early American Colonists Essay Example for Free

Native Americans and Early American Colonists EssayGrade school and even beginning level college hi reputation classes have taught early(a) American exploration from a largely unrivalled sided view of the conflict between early explorers and Native Americans. The traditional image of the Native Americans as the resole victims, is an oversimplification of the conflict that existed between early explorers, settlers and Native Americans. Through the readings from Columbus, Bradford and some selected Native American writings, the traditional view of the Native American victim allow be challenged and a broader view of the conflict will be presented. Columbus set out to explore a new land under the Spanish flag to bring fates and fame to Spain and the throne. In his letter to Santangel, Columbus (1493) explained how he hoped to find great cities and kings but instead found a primitive plurality and settlements he described as small hamlets that he viewed quite devolved from the bustling civilizations of Europe (pg. 26). One can clearly see, that Columbuss hopes of finding rich kingdoms and cultures were dashed instead his presence was met with resistance from the Indians.This relationship with the natives was described by Baym et. all (2008) as disordered and bloody (pg. 25). These natives were mistreated even though one could argue that they threw the first punch but, as Baym et. all (2008) describes earlier in the chapter, the Natives were not merely victims. They strategically used alliances with explorers and settlers to further their own interests and disputes with warring tribes and peoples. William Bradford (1897) describes quite a different account of his coming to the new world. He was part of a group of pilgrims seeking religious freedom.He likens their arrival to the new world, to the yarn in Acts were the apostles are met with such aggression from barbarians who were readier to fill their sides full of arrows (pg. 60). Later on in his account, he describes an sharpshoot they received from the natives he described as enemies (pg. 64). Later on in his account, Bradford (1897) describes some awful events surrounding early accounts of settler and native interactions in which the Native Americans treated the english as worse than slaves and were sent around and made sport with (pg. 70).One last important viewpoint to give credence to is that of the Natives themselves. This account is unique and oftentimes not told. The first story mentioned is that of the freeing of John Smith as a ceremonial act that the natives hoped would earn them respect from the English. This instead had the opposite effect and eventually brought about an attack from the natives which killed over 500 colonists. In a speech from Pontiac (1763) he expresses concern over his people forgetting their heritage and blaming the English for the polluting of his peoples culture and beliefs.He holds the English in complete responsibility and calls for their bloo d. The traditional view of the natives as the sole victim is an oversimplification of the problems revolving around immigration and cultural diversity. Just from these leash personal accounts from the time period we have three very different views of the issue. So, to say that one peoples are the victim is a gross oversimplification and conjuring trick of history. Columbus, C. (1493). Letter to Luis de Santagel Regarding the First Voyage. In Baym, N. (Ed. ). (2008). The Norton Anthology of American belles-lettres (seventh ed., pp. 24-28).New York, NY W. W. Norton Company, Inc. Bradford, W. (1897). Of Plymouth Plantation. In Baym, N. (Ed. ). (2008). The Norton Anthology of American Literature (seventh ed. , pp. 57-74). New York, NY W. W. Norton Company, Inc. Pontiac (1763). Speech at Detroit. In Baym, N. (Ed. ). (2008). The Norton Anthology of American Literature (seventh ed. , pp. 208-209). New York, NY W. W. Norton Company, Inc. Baym, N. (Ed. ). (2008). The Norton Anthology o f American Literature (seventh ed. , pp. 1-218). New York, NY W. W. Norton Company, Inc.